PR Management - The Four Pillars Blueprint
Our Goal in Public Relations Management is to create, maintain and protect the company’s reputation, enhance its prestige, and present a favorable image using our signature Four Pillars of PR management Blueprint.
Strategic Communication
Our public relations special consultant uses a well known and establish Business Model Fundation to map out an unique Value Proposition and communication plan through the use of a Storybrand Messaging Filters.
Public Affairs
Our forth pillar is Public Affairs and business lifecycle and how to archive maximum results, by learning how to balance Flexibility and Control.
Media Relations
How do we meet people's need strategically in a way that adds More Value? Our consultant's uses Jay Abraham's 3 Ways to Grow a Business. Increase the number of customers, increase the average transaction value, an increase the frequency of repurchase.
The Direction of Influence
Football Field Communication Model provides the outcomes, structure,
and sequence for quality communication.
Step 1 "Identification - The outcome for creating identification is to get your audience to identify and relate to you and your message up front." Step 2 "Logic and reason", means giving your audience just enough facts and details to justify an emotional
decision. Remember, people make decisions for emotional reasons, but they need to always be able
to justify them with logic.
The best Strategic Influence is to create a unique identity & Consistenly Live it
Strategic Influence is a way to influence people before you even meet them.
- Our ability to influence is tied to our ability to affect the way a person evaluates a product, service or situation.
- Our evaluations are shaped and filtered through our current beliefs about the character and quality of any product, service or individual.
- Ultimately, the identity the “buyer” attaches to you and/or your product will determine the level of your success.
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.